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Nextopia CEO on eCommerce Site Search

Nextopia CEO on eCommerce Site Search



A robust site search function can increase conversion rates for ecommerce merchants. Correcting color matches ("tan" vs. "sandstone"), correcting misspellings, and suggesting alternative products are all products of a high-level site search. Sanjay Arora joins Practical eCommerce's Kerry Murdock to explain all of this. Arora is CEO of Nextopia, a Toronto-based site search provider.


Company:

Practical eCommerce

Speaker:

Sanjay Arora, CEO, Nextopia

Topics:

E-Commerce

Type: Video Presentation
Date:02/02/09
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